About The Company

Factor stands as the linchpin of the decentralized finance world, seamlessly interlinking a myriad of DeFi protocols. Our state-of-the-art middleware infrastructure specializes in non-custodial asset and liquidity management. Our no-code platform has redefined the realms of innovation within DeFi, offering tools and frameworks that inspire, engage, and enable protocols, builders, treasuries, and individuals alike.

From crafting intricate financial instruments such as vaults and liquidity pools to introducing novel yield protocols, Factor’s unified interface makes it all achievable. Our expansive front-end platform is paving the way for the next DeFi wave, ensuring effortless onboarding and access to unparalleled, risk-assessed, genuine yield opportunities.

Job Short Description

Role:

Seeking a dynamic Head of Marketing with excellent DeFi knowledge, insight and experience. Your role will be pivotal in telling our product’s story to the market, crafting and implementing Factor’s marketing strategy, boosting brand visibility, and promoting our cutting-edge middleware solutions globally.

Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with Factor’s vision, goals, and targets.
• Collaborate closely with the Product and Engineering teams to conceptualize and roll out effective go-to-market strategies for new offerings, ensuring impactful product and feature launches.
• Analyze market trends and insights, competition, and customer behavior to identify new marketing/growth opportunities.
• Utilize data-driven insights to measure performance, identify bottlenecks, and refine/optimize growth strategies as needed.
• Develop a content marketing strategy and lead branding, content, digital marketing, and PR that engages our target audience.
• Oversee the creation and implementation of brand guidelines across all marketing efforts.
• Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives.
• Lead, grow, and mentor a high-performing marketing team, encouraging creativity and growth.
• Represent Factor in industry events, enhancing brand and networking thereby positioning Factor as an industry thought leader.
• Identify and establish strategic partnerships to facilitate business growth and market penetration.

Requirements:

• Extensive senior marketing experience, preferably in DeFi
• Profound knowledge of marketing strategies and DeFi ecosystem.
• Excellent leadership, communication, and storytelling skills.
• Expertise in web3-native marketing and content strategy.
• Capacity to lead in a fast-paced, remote setting.
• Deep passion for DeFi’s transformative potential in global finance.

What We Offer:

• A leadership role at the DeFi innovation forefront.
• Competitive compensation (with significant upside to the success of the project) and remote work flexibility.
• Opportunities for continuous learning and development.
• Being part of a passionate team shaping DeFi’s future.